Recent Projects and Case Studies

Creation and Implementation of a worldwide unit level suggestive selling training program for ExxonMobil, Esso & Imperial Oil's "On The Run Stores" in Canada, Europe & Asia.

International Brand Turnaround and Market Expansion for the US based Sbarro's restaurant chain in India. A ten month project  focusing on operation deliverables, and brand expansion in India.

Design and Implemented a Guest Service Training program geared to increasing Guest Loyalty and Guest Repeatability Factors in Hilton and Conrad brands. Update- under development 3rd phase of Guest Service Training to rollout companywide late 2013.

Designed, created and implemented all components of casual restaurant concept from conceptional design, menu development, staff training procedures and onsite training, marketing to launch.

Conducted a revenue management system analysis & strategic plan to increase revenue per seat. Phase 2 consisted of a Guest Service enhancement training program that focused on global culture differences and  "Service to Please" initiative created by IRHC

Conducted International Franchise Consulting and brand re-imaging initiatives. Mission was to drive branding in International markets.

Identified and created the Guest Experience factors for branded International retail units and branding strategic initiatives. Programs were created and implimented by IRHC Group.

Designed and created an enhanced beverage program for Celebrity Cruise Lines to increase Guest value and Cruise line revenue stream. Results- beverage spend climbed 9.3% per guest.

Created and implemented retail visual display program for movie themed retail stores and suggestive selling staff training initiatives to increase spend per guest. Results spend and foot traffic increase of 6.3% and 5.2% respectfully

We conducted a Restaurant Assessment and Brand Turnaround initiative Program for a 10 year old concept. Strategic plan and implementation of revenue and profit initiatives netted a 13% increase in revenue and a 21% increase in profit flow through.

Created, implemented and designed all facets of concept form conceptional to market with franchise program component.

Hard Rock Casino Las Vegas -Brand Positioning, Leadership Development, Operational Effectiveness and Assessmnet Programs